Integration Guide · CRM

Connect Mailchimp + Salesforce

Everything you need to know about integrating Mailchimp with Salesforce in 2026 — including setup steps, sync methods, and automation tips.

Tool A Mailchimp
NATIVE
Tool B Salesforce

Integration Method

Native Integration Available

Great news! Mailchimp has a built-in, native integration for Salesforce. This is the recommended connection method as it offers the most reliable data sync with the lowest maintenance overhead.

Method: Native

Details: Via Beaufort 12. Deep integration.

Why Connect Mailchimp & Salesforce?

Eliminate Data Silos

Keep Mailchimp and Salesforce in sync so your team always works with accurate, up-to-date information.

Automate Workflows

Reduce manual data entry and let automated triggers handle the handoff between your crm stack.

Better Reporting

Unified data across Mailchimp and Salesforce means clearer insights and faster decision-making.

How to Set Up the Integration

  1. 1

    Open Mailchimp and navigate to Settings → Integrations or the App Marketplace.

  2. 2

    Search for Salesforce in the integrations directory and click Install or Connect.

  3. 3

    Authorize the connection by logging into your Salesforce account via OAuth and granting the requested permissions.

  4. 4

    Configure your sync preferences — select which fields and records to synchronize, then save.

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