Integration Guide · Marketing

Connect Salesforce + HubSpot

Everything you need to know about integrating Salesforce with HubSpot in 2026 — including setup steps, sync methods, and automation tips.

Tool A Salesforce
NATIVE
Tool B HubSpot

Integration Method

Native Integration Available

Great news! Salesforce has a built-in, native integration for HubSpot. This is the recommended connection method as it offers the most reliable data sync with the lowest maintenance overhead.

Method: Native

Details: Bi-directional sync of leads/contacts. Critical for Sales/Marketing alignment.

Why Connect Salesforce & HubSpot?

Eliminate Data Silos

Keep Salesforce and HubSpot in sync so your team always works with accurate, up-to-date information.

Automate Workflows

Reduce manual data entry and let automated triggers handle the handoff between your marketing stack.

Better Reporting

Unified data across Salesforce and HubSpot means clearer insights and faster decision-making.

How to Set Up the Integration

  1. 1

    Open Salesforce and navigate to Settings → Integrations or the App Marketplace.

  2. 2

    Search for HubSpot in the integrations directory and click Install or Connect.

  3. 3

    Authorize the connection by logging into your HubSpot account via OAuth and granting the requested permissions.

  4. 4

    Configure your sync preferences — select which fields and records to synchronize, then save.

Ready to Get Started?

Try HubSpot and see how it connects with Salesforce to streamline your workflow.

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